Why Black people love Cadillacs

This is Nicholas Dreystadt, and in 1934, the Cadillac car company was on the brink of collapse, especially due to the Great Depression. Nick, a production manager for GM, crashed a corporate meeting called by the president, and made a radical proposal that changing the company's racist / restrictive sales policies to start selling Cadillac to Black people would save the brand.

 He wasn't sure why, but Dreystadt noticed that southern Blacks were easily and willing to spend cash for cars. Desperate, the board gave him months to prove his theory. In three years, the company went from being broke to becoming profitable.

What Nicholas had not taken specific note of was that the reason Black people had money was because they didn't lose it during the depression like white people did - who lost most of their money when banks went under. 

Racist policies restricted Black people from having accounts, so they generally saved their money and oftentimes hid it (often times literally in the woods), so they always had cash on hand anyways.

Next time you hear the stereotypical notion that Black people love Cadillacs, remember that it's actually the other way around: Cadillac loves  (and owes) Black people...